Superbowl Ads & Search Campaigns
A great article from Search Engine Land about US Superbowl commercials’ impact on search results. It also reviews the success or failure of the search strategies for the companies involved. Vannessa...
View ArticleHow Online Marketing Drives Offline Success
A great infographic from Kissmetrics detailing how online marketing strategies can improve results for bricks and mortar businesses. Fiona Matthews
View ArticleThe Royal Wedding & What’s Hot In Searches On Google
Search Engine Land brings us all things Royal in searches this week in preparation for the big event next week. CNN Money has some more royal search statistics. No one in Australia has taken advantage...
View ArticleAn Introduction to Pay-Per-Click Search Marketing Part I
There are many introductions to Pay Per Click Search Marketing, but this on the Kissmetrics blog is a good one. Fiona Matthews
View ArticleSearch – Bidding on Brand Terms
7 good reasons to bid on brand terms in your search campaign There is another important reason to bid on brand terms now: as a result of the growing popularity of laptops, tablets and smart phones,...
View ArticleBaidu & Bing Partnership
Baidu dominates the search market in China, with 75% market share of the largest internet market globally. Baidu and Bing have previously partnered on Mobile and Page Results, but the new search...
View ArticleAll Phone Numbers In Mobile AdWords To Become Clickable
Search Engine Land. reports that Google will be making all phone numbers in AdWords clickable. Pamela Parker writes “Clicks on a phone number in an ad will be charged at the same rate as a click to the...
View ArticleCaution with the AdWords Keyword Tool
All search people have been there. In the midst of keyword research and pulling stats from the AdWords tool, but numbers just don’t add up and wondering if you’re getting all the important variations....
View ArticleDirect Traffic Getting Too Much Credit
Looking beyond last click attribution isn’t a new approach, but still is something many marketers aren’t actively doing. A recent study by Slingshot SEO highlights the importance of multi-touch...
View ArticleGoogle Updates Its Research On Organic & Paid Listings
On every search marketer’s and more importantly client’s mind is “what is the benefit of having organic and paid listings?” and “why would I ‘pay’ for both?” Google researched this last year and...
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